We definitely covered a lot of technical info so don't hesitate to reach out with additional questions.Our next meeting will be on September 15th @ 7:30 PM CST. We will send the zoom link to everyone when we get closer to the date.
Here is the recap of what we discussed today, the link is also below to rewatch the meeting if you need it.
Tonight's topic: Sales Funnels continued
Setting up payment processors: Do this ASAP (side note: make sure your business account is set up before this as well. You want all your money going there, not to personal accounts)
The goal is to make it as easy as possible for your client. Give them multiple payment options.
Each have monthly fees (another reason to get a business account and accountant , you want to make sure everything is locked in and business expenses are tracked properly)
Examples of Payment processors to use:
PayPal – there may be an initial waiting period but once that passes they allow you to get your money same day so that is a plus. If there are delays feel free to contact the company to expedite. You can also prepare invoices via paypal.
Stripe – may not be instant, website will specify. This processor does allow multiple card types
Banks (they have private processing systems) – they may have specific requirements, please inquire if this applies to you
Square as a payment processor –This is optional. If you have a physical office this may be convenient for your client. Although this may be an additional expense, weigh your options.
Things to look for in setting up a business account:
Overall basic requirements
Do they have minimum or maximum amounts? Is there a fee
Ask are there business credit cards available that you can associate with this account?
SALES FUNNEL:
This is the virtual way to drive sales. You are purposely directing your clients to where you want them to go. What are Lead pages??
Helps you set up your freebies, products and helps connect with prospective customers
Make sure it's connected to your stripe
Within the leadpages site, you have the opportunity to create lead magnets.
LEAD MAGNETS
-this is something that will attract people! This is a freebie in exchange for their information in return.
For example, Name, email, phone number
–>> Things like Convert Kit (get this set up asap too) will allow you to store and retain that info that was just submitted via your lead page. Once that info is there, you always can connect with them until they unsubscribe.
OUR example.
Linktree:
connects to landing page (the page they land on)
The linktree that’s in our Instagram bio – they click the link and it will show them something (freebie) because you want to get their info ASAP! We want to connect with them asap. They will register all of their info . For example our lead page then links directly to our site that will allow interested persons to register for a free Kredit makeover.
Once info is entered, info gets stored into the convert kit. You then can send mass emails and texts to these subscribers and to keep them engaged and locked in.
Once info is locked in, customers can receive their freebie or incentive.
You can connect with contractors via FIVERR to help facilitate the technical side of all of this. Overall integration (although you can attempt to do it alone)
Use canva.com to add a variety of free use photos and create stunning graphics for your site and social media.
This whole process allows you to integrate customers into your business seamlessly.
Notes about Convert Kit:
Landing pages – choose theme – Name the page – Form settings
General email — For example “Success! Now check your email to confirm your subscription” or “ Thank you for signing up! You will receive an email shortly with the information you’ve requested” (This what the client will get back once they submit their info right away) You can edit this how you like!
Incentive email – This is the email the client will get when they have confirmed their subscription. Will include freebie, links to download etc. Please edit the subject to your liking. For example, Thank your Subscribing (OPEN ME NOW). Edit the content as well, make sure you channel your inner voice.
Click auto confirm new subscribers – then click (save)
Important links to remember:
What is Linktree (syncs to leadpages) Use if you don’t have your own website